About Us
Our Belief
At Fuse Jewelry, we believe custom jewelry should be as timeless and personal as the moments it represents.
Founded by husband-and-wife duo Aasim and Peenaz Sayani, Fuse Jewelry was born out of a shared vision: to blend luxury craftsmanship with a deeply personal experience—one that feels less like a transaction and more like a collaboration.
The Founders
Aasim Sayani brings a rare fusion of old-school jewelry craftsmanship and modern tech innovation to the heart of Fuse. Raised in a family with over 20 years in the jewelry business, Aasim quite literally grew up around gold dust—helping out with everything from benchwork and sourcing to marketing and customer consultations.
In 2020, he formally trained in stone setting under a former Tiffany & Co. master jeweler, sharpening his technical craft. That same year, he began coursework at the Gemological Institute of America (GIA), completing his Diamonds Graduate certification in 2021 and continuing work toward his Graduate Gemologist title, which includes extensive study in colored gemstones.
But Aasim also speaks the language of software, having built secure infrastructure at Amazon Web Services (AWS) and helped over 20 startups achieve SOC 2 and HIPAA compliance while at Vanta. At Envoy, he worked at the intersection of engineering and go-to-market teams, helping companies implement safe, scalable systems. At Fuse, he brings both worlds together—jewelry and technology—to design a business built on integrity, personalization, and legacy.
Peenaz Sayani is the strategic force behind Fuse Jewelry’s operations and customer experience. With a decade of experience consulting for some of the most respected names in luxury wellness, retail, and beauty—including Equinox, Drybar, Viva Day Spa, and Urban Betty—she’s built a reputation as a trusted advisor who can identify core business problems and deliver elegant, high-impact solutions.
Her approach blends creativity, systems thinking, and deep emotional intelligence. Whether designing sales strategies, optimizing operations, or enhancing the customer journey, Peenaz draws from her rich consulting background to solve complex challenges through the lens of experience, intuition, and detail.
At Fuse, she leads with purpose—ensuring each client interaction is thoughtful, personal, and unforgettable. From your first message to the final unboxing, Peenaz ensures the entire journey reflects the care, luxury, and intention that defines our brand.
Together, the Sayani's are reimagining what it means to buy and create fine jewelry.
Our Approach
Every Fuse piece starts with a conversation. Whether you're designing a custom engagement ring, selecting a vintage timepiece, or reworking heirloom stones, we guide you through a process built on education, transparency, and craft.
Our Austin-based showroom operates by appointment to give each client an intimate, white-glove experience. From virtual consultations to in-person design reviews, we create a seamless journey tailored to your needs—because we believe the process should feel as special as the final piece.
Our Commitment
We are committed to:
- Ethical sourcing & sustainable practices
- Honest pricing & expert guidance
- Craftsmanship that lasts generations
With a growing focus on sustainable production and small-scale U.S.-based manufacturing, Fuse is not only designing for today—but building for tomorrow.